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If this does not sound clear, below are some examples: A purchase happens on a web site. Its dimensions can be (but are not restricted to): Transaction ID Voucher code Latest website traffic source, and so on. A customer logs in to a site, as well as we send the event login to Google Analytics. That event's custom-made dimensions may be: Login technique Customer ID, and so on.

Although there are many dimensions in Google Analytics, they can not cover all the feasible situations. Thus custom-made measurements are required. Points like Web page link are universal as well as put on several situations, yet suppose your service offers on the internet programs (like I do)? In Google Analytics, you will certainly not discover any kind of dimensions related especially to online programs.



Enter Custom-made Dimensions. In this blog site message, I will not dive deeper right into custom-made dimensions in Universal Analytics.

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The extent specifies to which events the measurement will use. In Universal Analytics, there were four scopes: User-scoped personalized measurements are related to all the hits of a customer (hit is an occasion, pageview, etc). If you send User ID as a custom-made dimension, it will be applied to all the hits of that certain session As well as to all the future hits sent out by that customer (as long as the GA cookie stays the same).

For instance, you can send out the session ID custom-made measurement, and also if you send it with the last event of the session, all the previous occasions (of the same session) will obtain the worth. This is carried out in the backend of Google Analytics. dimension applies just to that particular event/hit (with which the measurement was sent).

Even if you send out several products with the exact same purchase, each product might have various values in their product-scoped custom dimensions, e. g.



Why am I telling you informing? In Google Analytics 4, the session scope is no much longer available (at least in custom-made measurements). If you desire to use a measurement to all the occasions of a certain session, you must send that measurement with every event (that can be done on the code level (gtag) or in GTM) (What Is A Secondary Dimension In Google Analytics).

It can be in a cookie, information layer, or someplace else. From now on, custom dimensions are either hit-scoped or user-scoped (previously referred to as User Properties). User-scoped custom dimensions in GA4 work similarly to the user-scoped read the full info here measurements in Universal Analytics but with some distinctions: In Universal Analytics, a user-scoped personalized dimension (collection in the middle of the user session) was put on EVERY occasion of the very same session (also if some occasion took place before the dimension was established).

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Also though you can send customized product information to GA4, presently, there is no chance to see it in reports appropriately. With any luck, this will certainly be altered in the future. Or am I missing something? (let me recognize). GA4 currently supports item-scoped customized dimensions. At some time in the past, Google claimed that session-scoped custom dimensions in GA4 would be offered too.

However when it comes to personalized measurements, this scope is still not available. As well as currently, let's relocate to the 2nd part of this blog post, where I will certainly reveal you exactly how to configure customized measurements and where to discover them in Google Analytics 4 reports. Allow me begin with a basic overview of the procedure, as well as after that we'll take an appearance at an instance.

You can just send the event name, say, "joined_waiting_list" as well as after that include the criterion "course_name".

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Because instance, you will need to: Register a specification as a custom definition Beginning sending out custom parameters with the events you want The order DOES NOT matter below. Yet you ought to do that rather a lot at the very same time. If you begin sending out the specification to Google Analytics 4 and also just register it as a custom-made measurement, state, one week later on, your records will be missing that week of data (because the registration of a custom dimension is not retroactive).

Whenever a site visitor clicks on a food selection product, I will send out an event as well as 2 additional parameters (that I will later sign up as custom-made dimensions), menu_item_url, as well as menu_item_name.: Food selection web link click tracking trigger problems differ on a lot of internet sites (due to the fact that of different click courses, IDs, etc). Try to do your best to use this example.


Go to Google Tag Manager > Triggers > New > Just Hyperlinks. By creating this trigger, we will allow the link-tracking performance in Google Tag Supervisor.

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Then go to your site and also click any one of the food selection web links. Really, click at the Learn More very least 2 of them. Return to the preview mode, and you need to start seeing Link Click occasions in the preview setting. Click the initial Link, Click event as view website well as most likely to the Variables tab of the preview mode.

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